In addition to the general issues that characterize the post-World War II period, there are other more specific ones related to the wine sector. Despite the many changes underway, at this stage wine in Italy still has a more nutritional function than a hedonistic one. This also leads to a strong production and commercial segmentation: on the one hand, there are areas that focus on large quantities sold at low prices; on the other, there are districts that, because of orographic, geo-climatic and agricultural reasons, are identified above all with fine wines with high added value.
This is precisely the case of Chianti Classico, which sees its prestige on the markets increase even more thanks to the establishment of the Denomination of Controlled Origin (DOC) in 1967. Said recognition gives further impetus to the development of the area, creating the conditions for its current configuration: the viticultural and ampelographic platform is expanded, the number of producers increases, and numerous innovative projects support the historic wineries of the area.
Producers that are very different from each other in terms of size, geographical location and stylistic inspiration cooperate within the Consorzio Vino Chianti – so renamed in 1968 – with the common goal of bringing to light the vocation of a one-of-a-kind territory through the expression of its wines.