Chianti Classico
Company
The Chianti Classico Company was founded in 2013 as an innovative tool for the promotion and enhancement of the Chianti Classico appellation and its production zone. The company which proposes and carries out marketing activities related to the world of Black Rooster wines is an affiliate of the Consortium, which carries out official duties. Among various activities, the Company manages the Black Rooster brand merchandising. The main event organized by the Company involves the most popular sport in the area, cycling; every year the Granfondo del Gallo Nero, a bike race for both professionals and amateurs, attracts hundreds of fans from all over the world.