Categoria Milestone: History of the Black Rooster

In 2013, the Black Rooster trademark was subject to a further graphic revision making it more visible and recognizable. Though no longer included in the Fascetta di Stato, it must be shown on every bottle of Chianti Classico whether on the main label, neck label or back label. The choice of the Black Rooster, back […]

Over the years, the Black Rooster trademark depicted the history of the Consortium and, as such, underwent various restylings until 2005, when the Black Rooster image as the Consortium’s emblem became the univocal symbol of all Chianti Classico wine and was included in the Fascetta di Stato neck label on all bottles of the denomination. […]

From that moment on, the Black Rooster, with the curious legend that credits it as the inspirer of Florence’s victory over Siena in the conquest of the prized domain of Chianti, became the symbol of excellence of wines produced in that unique area of Tuscany. The zone had already been delimited in 1716 by the […]

The Black Rooster painted by Giorgio Vasari is found in one of the 42 panels that distinguish the magnificent coffered ceiling of the Salone dei Cinquecento in the Palazzo Vecchio in Florence: in the panel that represents the Allegory of Chianti. The painter himself explained his work as follows: “That, Lord, is Chianti, with the […]

The Black Rooster’s link with the territory has antique origins. A Black Rooster on a gold background was in fact chosen as the emblem of the Lega del Chianti, a political-military institution created by the Republic of Florence to control the territory of Chianti at the end of the fourteenth century. Since then, this proud […]