The brand of the Black Rooster is the subject of a graphic reinterpretation

In 2013, the Black Rooster trademark was subject to a further graphic revision making it more visible and recognizable. Though no longer included in the Fascetta di Stato, it must be shown on every bottle of Chianti Classico whether on the main label, neck label or back label. The choice of the Black Rooster, back in 1924, was a felicitous intuition of Chianti wine producers, since it came to express, over the years, their determination to defend and promote the wine and the territory through a successful image, transforming a legendary symbol into a charismatic and winning trademark, known throughout the world.