From its foundation the Consortium has been protecting, overseeing and valorizing the Chianti Classico denomination. From the Consortium for the protection of Chianti wine and its mark of origin of the 1924 to today’s Consorzio Vino Chianti Classico the organization has changed its name and the design of its logo, but its trademark has always been the historic symbol of the Black Rooster.

Today the Consortium, which represents nearly 96% of the DOCG production, is one of the principal representative for the institutional organizations in Italy and in the European Union in the grape-growing and winemaking sector. It is internally organized into different departments performing its official tasks: safeguarding the denomination, valorizing the brand and providing a variety of services to its members.


The entire production chain, from grape growing to wine bottling, is supervised by a tracking system the data of which are entered into a public database. This system enables consumers all over the world to check the bottle they’ve purchased.

The Consortium also closely monitors its wines on the market.

#300years of history


Cosimo III, Grand Duke of Tuscany, officially delimited the production zone of Chianti wine.


Creation of the Consortium for the Protection of Chianti wine and its mark of origin; the trademark chosen is the Black Rooster.


The adjective “Classico” is added by ministerial decree to distinguish the original Chianti from the wine made outside the territory delimited in 1716.


Chianti Classico obtains DOCG status (Controlled and Guaranteed Denomination of Origin), the highest recognition for premium Italian Wines.


Chianti Classico becomes an independent DOCG.


A change to an Italian law bans the production of Chianti wine in Chianti Classico production zone.


The assembly of the Consorzio Vino Chianti Classico members approves a set of changes to production regulations leading to an authentic revamping of the denomination. Gran Selezione is born.